School pupils are to showcase their creative talent as they work with world-class designers and developers to produce original 3D artwork.

Supported by the Lord Mayor 2015/16 Fundraising, the Digital Futures Day on 25 April will see product designer agency ANTHEM and virtual reality game developers New Moon Games trial a new Guild of Media Arts education initiative at Haxby Road Primary Academy.

With York designated a UNESCO City of Media Arts and the creative industries representing one of the fastest growing sectors of the city’s economy, its creative organisations are keen to give back to future generations and ensure a continuous pipeline of talent is retained in York.

The class of 24 pupils aged 9-10 will hear about the experiences of the artists before responding to two creative briefs. A design brief in the morning will be followed by a virtual reality exercise in the afternoon, with the children’s ideas made into in virtual gallery that can be explored online and via a headset. The children will also present their ideas and artworks to the Lord Mayor of York, Cllr Sonja Crisp.

We are thrilled that our Year 5 children are able to access this fabulous opportunity. Meeting professionals from the design and gaming worlds is a real privilege for our children and will contribute to our drive to raise aspirations and celebrate a range of career paths.
— Zoe Lightfoot, Headteacher, Haxby Road Primary Academy

The children's efforts will be rewarded with the presentation of a Digital Adventurers Certificate and the discover-level Arts Award from Arts Council England. The Digital Adventurers scheme is a new initiative from the York’s Guild of Media Arts to encourage and support young people in their creative pursuits and future careers in the industry.

We are pleased to be supporting The Guild of Media Arts in its ambition to foster the next generation of media artists. We hope that the opportunity to meet our team will inspire at least one of the class to develop their skills and interest in graphic design.
— Jinny Truman, Account Director, design agency Anthem

Photo © Brad Flickinger