Working Effectively Across Disciplines – Marketing & Design

 

Description

Join Marketing Academics & Professionals (MAP) York for a special panel discussion with industry leaders exploring the importance of the relationship between marketing communications and design for the ongoing success of campaigns.

When there is a synergy between marketing strategy and design outputs organisations see strong results. However, this important relationship can be difficult to maintain and when there is a break down in communication it can affect your outgoing marketing communications.

This special event, part of York’s first Design Week, brings together industry leaders from both client-side and agency backgrounds to share their own experiences on how marketers and design professionals can and should work together to benefit of each discipline as well offering their thoughts on the 'dos and don'ts' when working across these teams.

Panel Members Chair

John Temperton - Senior Lecture in the Design School, York St John University

For the last three years John has been a senior leader at York St John University in graphic design, art design and computer science. Prior to his time in academia his background includes roles managing creative teams to deliver a wide range of commercial projects.

Agency

Designer: Owen Turner – Founder, United by Design

Owen recently marked 11 years at the helm of the York-based design agency, United by Design. A leading design agency in the area, they were recently recognised with a national design award for their design work with the craft brewery and tap room Brew York. Before starting United by Design Owen has worked as a commercial designer in several organisations, working with clients including the BBC, Marks & Spencers, ASDA, Leeds Brewery and L'Oreal.

Marketer: Ann Gurnell - Marketing Director, Ideas Group

Anne is the Marketing Director at Ideas Group, Master of the Guild of Media Arts and a Member of the Tourism Consultants Network. Her role at Ideas Group includes providing strategic brand and marketing leadership to clients in a broad range of markets through building brilliant brand storytelling. Prior to Ideas Group she has more than 10 years of experience working in attractions leading brand development, marketing, partnerships and communications for visitor attractions.

Client

Bethan Vincent - Marketing Director, Netsells

Beth is the Marketing Director for Netsells, a York based multi-platform digital agency supporting start-ups, scale-ups and established businesses by developing technology and solutions. She is responsible for leading their marketing and communications activates and providing strategic. Her professional experience includes hosting her own podcast, founding the Guild of Entrepreneurs, running her own ethical accreditation and assessment organisation and more.

Joff Curtoys - Head of the Hedgerows, Sloemotion

Joff is the 'head of the hedgerows' for Sloemotion. Based at Green Farm near Malton, Sloemotion is a family run business that was founded in 2002. They produce a range of sloe flavoured drinks and they now offer a range of more than nine different hedgerow fruit liquors as well as chocolate truffles, chutneys and jellies. Joff's background includes working as a trained conservationist and then policy advisor on agricultural issues for the RSPB, which helps inform Sloemotion's policy of respect for the environment.

Timings

6:00pm - Start 6:00 - 6:30pm - Drinks, refreshments and networking 6:30 - 6:45pm - Speaker introductions Each panel member will introduce themselves, giving an overview of their own careers and personal experience of marketing and design. 6:45 - 7:30pm - Panel discussions The panel will discuss their own experiences balancing the relationship between marketing and design and share their advice on how to best maintain strong links and how to deliver great projects. 7:30 - 8:00pm - Panel Q & A This is an opportunity for the audience to ask our panel of experts for their views on the relationships between marketing and design professionals. 8:00 - 8:30pm - Wrap up